Dekbed-Discounter's CEO Niels Verwij on growth and keeping focus when opportunities seem unlimited.

Niels Verwij is a successful e-commerce entrepreneur. He started dekbed-discounter, a disruptive online duvet webshop, in 2014 from scratch. It disrupted traditional retail and soon became one of the most successful e-commerce companies in the Netherlands. 

Today, as the CEO of Jamani, he oversees multiple businesses, including Dekbed-Discounter, Boxspring Lease, KoopJeDeal.nl, and WoonQ. At the age of 34, Niels has built an impressive portfolio, solidifying his position in the industry and securing him a place in the Young Quote 100.

In this episode, we'll cover the following topics:

• Finding a sweetspot in e-commerce
• Growing 3800 percent in 4 years time
• Keeping focus when opportunities seem unlimited

Links mentioned:

• People: Niels Verwij, Jarno Goesten, Maurice Rustwat, Erwin Paaij, Frank Waagmeester, Dorus Galama, Ronnie Overgoor, Ben Mandemakers
• Companies: Dekbed Discounter, Jamani, Boxspring Lease, KoopJeDeal.nl, 123vloerkleed.nl, Groupon, Daydealers.nl (no longer exists), Pannendiscounter (no longer exists), Repeat, HelloPrint, Billink 
• Other:  Song: Lucas & Steve - I want it all