Start to scale. Startup and Scale-up Founder Stories.

Julian Jagtenberg, founder and CEO of Somnox, about sleep, sales and building a dream team.

November 01, 2021 Up!Rotterdam Season 1 Episode 14
Start to scale. Startup and Scale-up Founder Stories.
Julian Jagtenberg, founder and CEO of Somnox, about sleep, sales and building a dream team.
Show Notes

Julian is the founder and CEO of Somnox, which he started with fellow students at the Technical University of Delft in 2015. Two years ago they introduced the world’s first sleep robot to the market. Somnox patented technology received various awards: Philips Innovation Award, Rabobank Sustainable Innovation Award and the #1 most innovative business of the Netherlands. But most importantly, the Somnox sleeprobot is used by tens of thousands people around the world to improve their sleep.

Julian is also a brilliant speaker and presenter. In March this year, 1,5 million viewers saw Julians pitch at the Dragons Den on Dutch National Television.

In this episode, we'll cover the following topics:

  • Sleep as a superpower;
  • Shifting from distributors to direct to consumer;
  • Building a strong team to support the growth;


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