Early 2020 Niels wrote an angry post on linkedin: About large platform companies who were asking for government support while generating billions in dividends. 

That message went viral - and led to a 2M crowdfunding round to create a more social alternative to hotel booking platforms. In May 2020, moonback was founded in Rotterdam.

Today, Niels is the co-founder and CEO of Moonback. The HONEST booking site, which won the Dutch Interactive Disrupter Award and NIels was voted most inspiring entrepreneur of the Netherlands. 

In this episode, we'll cover the following topics:

• A more social platform economy
• The steward ownership model
• The dos and donts in crowdfunding

Links mentioned:

• People:  Niels Meijssen, Gijsbert Koren, Bas van Abel, Dave Geensen, Mart Evers, Jelske Hondema 
• Companies:Moonback, Booking.com, Triodos, Odin, Carslberg, Purpose, We Are Stewards, de Clique, Fello, Dela, Clearmusic
• Media: Moonback’s Crowdfunding Campaign, The LinkedIn Post that started it all, Tegenlicht meetup - De ontgroeiers, Upstream Talks 2021 - Digital Transition
• Other: The initial post on LinkedIn, Niels Blog (in dutch), Book a hotel in Rotterdam via Moonback, Explanation on steward ownership, Statuten > “Articles of Association”, Moonback Legal Documentation, Meditation app Headspace, Meditation app Calm, Biergarten Rotterdam, Goldband - Ik Haat Je