Start to scale. Startup and Scale-up Founder Stories.

Dekbed-Discounter's CEO Niels Verwij on growth and keeping focus when opportunities seem unlimited.

Niels Verwij Season 3 Episode 40

Niels Verwij is a successful e-commerce entrepreneur. He started dekbed-discounter, a disruptive online duvet webshop, in 2014 from scratch. It disrupted traditional retail and soon became one of the most successful e-commerce companies in the Netherlands. 

Today, as the CEO of Jamani, he oversees multiple businesses, including Dekbed-Discounter, Boxspring Lease, KoopJeDeal.nl, and WoonQ. At the age of 34, Niels has built an impressive portfolio, solidifying his position in the industry and securing him a place in the Young Quote 100.

In this episode, we'll cover the following topics:

  • Finding a sweetspot in e-commerce
  • Growing 3800 percent in 4 years time
  • Keeping focus when opportunities seem unlimited


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People on this episode